TransFS is an online comparison shopping business for small business financial services. Think of us as an Priceline or Travelocity, but rather than helping people compare and purchase airplane tickets, we help small businesses compare and purchase financial services (such as payroll processing, credit card processing and business loans).

During the beta period TransFS can only help you shop for better credit card processing services. Are you currently getting a good deal? Find out with our Merchant Account Calculator

Shopping for a new credit card processing account with Transparent Financial Services takes a few minutes and before people are willing to invest the time they frequently want to know how much money they can save. To satisfy that need we wrote a simple calculator that, given three numbers copied from your credit card [...]

There are lots of lead-generation sites on the internet, such as Buyerzone.  A business using the site fills out a very short form about their needs and their information is subsequently sold to five or more interested service providers who then call and email the business to convince them they are the best option. The problem [...]

Anchoring, a cognitive bias, is the tendency of most humans to overly rely on a specific value and adjust further decisions in the direction of that value. Wikipedia explains: The anchoring and adjustment heuristic was first theorized by Amos Tversky and Daniel Kahneman. In one of their first studies, the two showed that when asked to guess [...]