There are lots of lead-generation sites on the internet, such as Buyerzone.  A business using the site fills out a very short form about their needs and their information is subsequently sold to five or more interested service providers who then call and email the business to convince them they are the best option.

The problem with lead-generation sites from a user perspective is that they still subject the user to high-pressure and conflict-of-interest-ridden sales efforts.

TransFS is a very different experience - the user fills out slightly more information about their needs, *no* identifying information is provided to the service providers, the service providers make a binding bid for the business, and then user can browse the service providers and choose one at their convenience.  Our software smooths the way by allowing apples to apples comparisons of financial agreements that are not otherwise easy to compare.  The user’s information is only passed along to one service provider - that which the user selects as the winner of the auction.

For lead generation companies the customer is the service provider / bank / broker.  For TransFS the customer is the business owner shopping for better service.

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