Financial services companies sent out more than 4.2 Billion pieces of mail, according to Mintel Comperemedia. Thats 40 pieces of financial-services related junk-mail each year for each credit-worthy person (there are about 100 million).

Speaking for ourselves, we get a *LOT* more than that, at least a few pieces each day. That’s a lot of wasted trees, postage and a waste of our time.

One of the fundamental premises behind Transparent Financial Services (TransFS) is that kind of in-your-face marketing is a waste of time and money, that people (and business owners in particular) are immune to it and simply tune it out.  We have one friend who even disconnected the phone in his coffee shop because so many salespeople were calling him.

People are more comfortable when they can do research on their own, compare all the options, and then make a decision, which is how we have built TransFS.  So far, we have built the capability for business owners to proactively shop for credit card processing, using tools such as our credit card processing calculator to make better decisions.  Our customers really like it, which makes us happy.

The financial services providers love it too – it turns out that connecting with potential customers directly through TransFS is a lot cheaper than sending out all that junk mail.