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Archive for August, 2008

By sean

A letter of intent is the preliminary agreement entered into between a buyer and a seller. This document summarizes the terms and conditions that a buyer is proposing. When a LOI is executed, then the Buyer and Seller have in principle agreed to the terms and conditions of the transaction. We will generally be taking the Buyers point of view as in previous posts.

  • Structure - it is important to know how the deal is structured from tax and legal perspectives. For example, is it an asset purchase or stock purchase? Will there be a 338(h)(10) election? Structure is very important for the Seller as it determines the amount of taxes it pays. Likewise, a Buyer may be able to pay more for a company depending on how an acquisition is structured.
  • Price and Terms of Consideration - outline of the total consideration being paid to the Seller, the type of consideration being paid and the timing of the consideration being paid.
    • For example, a Seller may be receiving $10 million up front plus another $5 million that is contingent based on earnings performance over a three-year period. This should all be outlined so that the Seller understands the nature of consideration that it is receiving.
  • Included Assets and Liabilities - LOI should always state the assets included and excluded in the transaction so there is no confusion. Typically, a Buyer doesn’t want to take any liabilities other than standard accounts payable, if that.
  • Working Capital Adjustment – this is always a sticking point for Buyers and Sellers. Sellers always believe their businesses are able to run with lower working capital and therefore want to include a smaller amount for the Buyer. However, Buyers obviously have a different perspective. A Buyer will argue that the historical level of working capital is an accurate representation of steady state needs and will want as the Buyer calls it – an appropriate level of working capital. For a general guideline, Buyers will seek 60 days of working capital.
  • Access to Information / Due Diligence & Closing – Sellers want to know that Buyers will try to close the transaction in an efficient and quick manner. They don’t want something dragging out or worse yet, the Buyer backing out of transaction. Meanwhile, Buyers want to be able to investigate and conduct various types of due diligence to confirm that they are not overpaying for something. It’s good for both sides to have a some timeframe for due diligence and notification of any dealbreaker issues. Generally, 45-60 days is a good timeframe to allow for the Buyer to investigate and close the deal.
  • Conditions to close – Buyers will caveat its ability to close the transaction by listing some conditions to close. The following are typical conditions and language that are in most, if not all, LOIs.
    • Negotiation of Satisfactory Purchase Agreements – remember, a LOI is preliminary and there is still a lot of work and detail that goes into documenting the transaction in granular detail. If a Buyer and Seller cannot agree and some of the finer points, the transaction may not occur. A Buyer does not want to incur significant legal fees so this is why a Buyer generally hold of on complete legal documentation (the Purchase Agreement) until they have conducted some due diligence and feel relatively good that it will close the transaction.
    • No material adverse change (MAC) – if something drastic happens, a Buyer wants to be able to have an out. A no material adverse change, or MAC as it’s commonly referred to, basically gives a Buyer the opportunity to back out of terms or transaction altogether. For example, buyout firms backed out their purchase of Sallie Mae because they said that a MAC had occurred.
    • Execution of senior management agreements (SMAs) - if the Buyer cannot agree to terms with the Seller’s key management, then the Buyer likely doesn’t want the pursue the transaction.
    • Required Consents and Approvals - Any required consents/approvals from owners, service vendors, customers, etc. This shouldn’t be surprising as a Buyer needs to ensure that the company it is buying has a stable customer base. Afterall, this is the basis for which the Buyer is buying the Target.
  • Provisions That Are Typically Binding - these provisions are typically binding in a LOI so let’s walk through them.
    • Indemnification for Brokerage Fees – buyers do not want to be responsible for paying a Seller’s broker, or a person providing advice and representing the Seller. Again, this seems valid (although many small brokers will try to work this into the language in a NDA. As a Buyer, you need to be careful when evaluating businesses for sale as you want to make sure that you are not liable for a Seller’s fees).
    • Buyer and Seller Responsible For Own Broker and Intermediary Fees - basically this just means that Buyers and Sellers are responsible for paying their own fees to those companies that are helping each evaluate and investigate the transaction. Sometimes, Buyers will pay part of an audit if the Seller is a relatively small company and does not typically have audits performed each year.
    • Exclusivity – once a LOI is signed, the Buyer typically has some right of exclusivity granted. This means that the Seller cannot actively solicit other offers. Buyers obviously do not want to worry about a Seller constantly trying to find a slightly better offer during the entire process. The term is typically 30 to 45 days. Buyers will typically include language that grants them an automatic 15 day extension. The thinking on the extension is that something always arises during diligence or information takes longer than expected to gather, etc. so why not just get an extra 15 days to cover such things.
    • Non-Disclosure- Buyers do not want Sellers sharing its offer with anyone unless it’s the Sellers own advisors. Buyers will usually state that a Seller needs written consent from the Buyer to disclose any information that is not required by applicable law. This shouldn’t surprise a Seller as a Seller doesn’t want a Buyer disclosing the Seller’s information except to the Buyer’s own advisors.
    • Acceptance - Buyers do not want a Seller to have unlimited time to think about accepting an offer. Therefore, Buyers include a deadline for the Seller to accept. Typically, a Buyer will give the Seller one week to accept its LOI.
    • Governing Law – Sellers want to have the governing law where they are based or that’s more favorable to them. Buyers obviously want the opposite. Buyers (especially investment firms) come from the perspective that they buy companies for a living and thus, they cannot be expected to be familiar with all the various states laws. Therefore, Buyers argue that the governing law should be where they are located for efficiency and practicality.
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By sean

We issued a press release recently with the results of a market research survey:

A new survey shows small businesses are dissatisfied with their credit card processing arrangements. Transparent Financial Services (TransFS), operator of the only comparison shopping website for business financial services, today released the results of a survey that indicates many small businesses have little trust or loyalty to their credit card processor (also known as a merchant account provider). Major findings of the survey include:

--  33% of respondents say they have "Very Little" loyalty to their credit
    card processor / merchant account provider
--  25% reported having "Little" loyalty, while 26% reporting "Some"
--  Only 16% report having "Lots" of loyalty to their credit card
    processor
--  40% would require less than $50 / month savings to switch to another
    processor / merchant account provider

The respondents of the survey indicated as reasons for their dissatisfaction: “hidden costs and fees,” “high costs,” “poor customer service” and “unforeseen rate increases.”

The survey was drawn from a MarketTools / Zoomerang random sample of small business owners and was completed by 283 respondents. Respondents included a wide sample of small businesses, including those ranging in size from 1 to 40 employees, those focused on selling to consumers as well as those selling to other businesses, and those providing products and services on the internet as well as those providing products and services in person and multi-channel businesses.

Quote, attributable to Sean Harper, Co-Founder, Transparent Financial Services:

“It’s not surprising that small businesses are not very loyal to their credit card processors because most business owners perceive credit card processing as a commodity. Additionally, there is a lot of confusion over the pricing, which can be frustrating.”

About Transparent Financial Services

Transparent Financial Services (TransFS) is a Financial Services Comparison Shopping business that uses technology to help business owners select the best credit card processing, business insurance, business credit cards and business banking providers. TransFS evens the playing field for small business owners using instant reverse auctions to quickly negotiate better deals, automated bill analysis software to identify unnecessary or undisclosed fees, and an online ratings and reputation system to determine the highest quality service providers. Based in Chicago, IL, TransFS can be found at http://transfs.com and the free credit card processing calculator is available at http://transfs.com/credit-card-processing-calculator.

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By sean

As promised, we have created a sample indication of interest (IOI) to help our readers understand what a typical IOI looks like. As you read the document, you will notice that is generally follows our outline from our Indication of Interest post. This IOI is not meant to be a perfect fit for all situations. Instead, it should be used as a guide as you, the potential Buyer, considers what information needs to be conveyed as you evaluate and bid on businesses for sale.

[DATE]

[NAME]

[TITLE]

[COMPANY]

[ADDRESS]

[CITY], [STATE] [ZIP]


Dear John Doe:

Buyer LLC is pleased to submit this indication of interest to purchase Specialty Retailer, Inc. (the “Company”) in an asset transaction. Based on our discussions with the management team and the information provided, we believe the Company is a good fit with our investment criteria - to invest in growing companies with scalable management teams and infrastructure. We have a strong track record investing in specialty retail companies and are excited about the opportunity Specialty Retailer represents. We believe our background and years of experience building retailers both through organic initiatives and acquisitions makes us a valuable partner in achieving the Company’s strategic growth plans.

Based on the Company’s estimated and adjusted EBITDA for the twelve months ended December 31, 2007 of approximately $15 million, we would value the Company at up to 8.0x EBITDA, or approximately $90 million. This preliminary indication assumes the Company is acquired debt-free and has sufficient working capital.

We anticipate paying up to 7.0x EBITDA in cash at closing and up to 1.0x EBITDA based upon mutually agreed targets. We would finance the proposed transaction from our current fund. We would expect management to roll an existing portion of its ownership. The specific amount of the rollover will be mutually agreed upon and will impact the cash payouts on a pro-rata basis. In addition, as part of the proposed transaction, we would establish an option pool of 10% for the management team and other key employees.

This proposal is only an indication of interest and is not intended to be legally binding. Any offer would be subject to further due diligence, including but not limited to meetings with management, validating key customer relationships and any other potential due diligence. The transaction would also be subject to the execution of mutually agreeable definitive agreements, among other conditions.

Provided we have the appropriate and satisfactory due diligence information, we could be in a position to agree on a letter of intent (“LOI”) within two weeks from our meeting with the management team. Following the execution of an LOI, we would strive to complete our due diligence and draft the necessary agreements to close within 60 days. Further, as general partner of our fund, we control all investment decisions, which allows us to move quickly to close this transaction.

Upon successful completion of a transaction, we would work with Specialty Retailer and its management to grow the firm aggressively through funding organic initiatives and acquisitions. As you know, we have extensive experience building and growing retail companies including OldTime Retailer. We worked with management to profitably grow OldTime Retailer from $30 mm in revenue to greater than $100 mm. In addition, we helped grow NewTime Retailer from $50 mm in revenue to greater than $200 mm.

Once again, this proposal is only an indication of interest and is not intended to be legally binding. Any offer would be subject to further due diligence, including but not limited to business, customer, financial and insurance and any other potential due diligence. The transaction would also be subject to the execution of mutually agreeable definitive agreements, among other conditions.

We look forward to moving ahead in the process. If you have any questions about this preliminary indication of interest, please contact me at [xxx] -[xxxx] or test@test.com

Sincerely,

[BUYER EMPLOYEE SIGNATURE]
Buyer Employee Name
Vice President

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By sean

An Indication of Interest (IOI) is an important document for businesses for sale. An IOI is a non-binding offer submitted to Seller to indicate the valuation in general terms that the Buyer would pay. This valuation is usually expressed in a dollar range by the potential Buyer. Obviously, IOIs may have a different order for paragraphs and information but generally an IOI contains the following information.

Please note that Target refers to the company that is being bought or bid on. Seller refers to owner of the Target.

  • First Paragraph
    • General intro paragraph says that the preliminary offer is based on information provided. It also usually provides some niceties for the current management team – they are a strong, capable team and says how excited the Buyer is about the opportunity. Some Buyers (especially PE firms) will also highlight how the targeted company fits with its overall investment focus or strategy.
    • A Seller will see a reference to whether it’s a stock or an asset deal since the deal type has tax implications and thus affects the amount after-tax that the Seller receives.
  • Second Paragraph
    • This paragraph is typically a valuation discussion. Items discussed and quantified include total consideration to be paid for the Target and % control for the Buyer. Usually the language will also highlight that the consideration to be paid is based on the Target being debt fee and the Buyer receiving adequate working capital.
  • Third Paragraph
    • Most Buyers will try to have some part of the total consideration be contingent. Generally, there will be a paragraph to explain at a summary level how the contingent portion works.
    • In addition, the Buyer will also highlight the equity incentives it will put in place for existing management. For example, a Buyer may state that it expects to have a 15% option pool available for the existing management team. Buyers want to show that they are willing to incent the management team and provide it with upside. This is a common retention mechanism.
  • Fourth Paragraph
    • A Buyer will state (if it hasn’t already) that the offer is not legally binding and subject to due diligence findings and execution of senior management agreements, etc. Basically, the Seller can’t hold the Buyer to this offer. It’s just a Buyer expressing a potential interest and an estimate of what the Buyer thinks it would pay. However, the Buyer certainly will need more information to reach a final, solid number regarding its offer.
  • Fifth Paragraph
    • Ok, now that the Buyer has specified how much it’s willing to pay upfront for some ownership percentage as well as how much potential contingent consideration it’s willing to pay, it’s now time for the Buyer to identify potential key issues that it will need resolved for its final valuation. Remember an IOI is only an indication so a Buyer may revise its offer based on the information it receives during due diligence.
    • Sellers also like to know timelines for closing the Transaction as they obviously do not want a drawn out process. Therefore, Buyers will often specify a timeline to deliver a Letter of Intent (LOI) and conduct due diligence. Most of the time Buyers will say 30-60 days. Even if a Buyer says 30, it most likely will be longer. It’s just trying to say what the seller wants to hear.
  • Sixth Paragraph
    • If Buyers plan to use the Target as a platform for growth, then it may specify how much money it’s willing to allocate to the initiative (also referred to as a platform). For example, a Buyer may allocate $25 million to an initiative but only be spending $10 million on a Target. This is because the Buyer expects to find other companies to add to the Target. Some Sellers find this appealing because they want to run larger companies.
    • Some Buyers will have another paragraph that restates how excited it is about the opportunity as well as note its past successes in the industry. In particular, if the Seller is also part of the management team and will be staying on post-Transaction, then it’s important for the Seller to feel comfortable that the Buyer has the expertise necessary to continue to grow and add value to the Target.
  • Seventh Paragraph
    • If there is a seventh paragraph, it may be an overview of the Buyer – just some background and items denoting that is reputable and legitimate Buyer for the Target.
  • Eighth Paragraph
    • Yes, lawyers have Buyers worried about things being legal binding so some Buyers will take a chance to once again reiterate that the offer is non-binding as well as note that the Seller must keep the identity of the Buyer and the terms of the offer confidential.

Stay tuned for our indication of Interest example that will be posted shortly.

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By sean

If you are looking to buy a company, you want to be sure and keep your eyes wide open. While you should generally stick with an industry you have experience with, it sometimes might be advantageous to consider companies or industries that you outside the box. If you feel you are a good operator and are able to get up to speed on an industry, then you should widen the range of industries you are evaluating.

For example, AEA investors appears to be acquiring convict monitoring company Behavioral Interventions Inc. (www.bi.com) according to Dow Jones. Not many people would actually think to acquire a convict monitoring company. We aren’t suggesting that you should try to find a similar company. Instead, we are just illustrating that you should keep your options open. If interest in a particular company is small, you may be able to get a better deal since it will be less competitive. however, you may also experience the same thing when you look to sell so be careful.

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By sean

It was recently reported on the personal finance blog Don’t Mess With Taxes – a credit card processing-related item was slipped into the Foreclosure Prevention Act of 2008.

Essentially it requires credit card processors to report the amount of payments they accept for each merchant on a 1099 form.  This will have two impacts: 1 . *slightly* increase costs for credit card processors (its just not that hard to generate that kind of form)  2. Merchants who are under-reporting their income to the IRS are more likely to get caught.

The IRS estimates this measure will help them recover $10billion / year of unpaid taxes.  It is a bit silly to sneak such a measure into an entirely unrelated bill, but the harm seems rather minimal, provided you aren’t one of the folks evading taxes.

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By sean

A non disclosure agreement (NDA) is a confidentiality agreement between two parties. This basically prevents one of the parties from disclosing the information specified in the agreement. This helps to ensure proprietary and sensitive material is kept confidential. This confidentiality agreement is also used in contract discussions, etc.

For example, let’s assume you are looking to buy a business. The owners of the business are going to be providing sensitive financial information to you such as earnings, customer information and employee information. Obviously, these owners expect you to keep this information confidential and not share with competitors or anyone else except your own consultants. Therefore, when you evaluate a businesses for sale, you will almost always have to sign a NDA. A NDA usually contains the following key items.

  • Definition of Confidential Information
    • Buyers will usually want to include language that does protect information they find out prior to or independent of any information exchange with the target. Typically, this is agreed to by Sellers. However, Sellers will try to put language in protecting against a Buyer disclosing information that is non-public even if the Buyer discovers it through independent sources.
  • Non-Disclosure of Discussions
    • Both Buyers and Sellers should ensure that a NDA contains language clarifying that any and all discussions between the parties regarding the transaction are confidential. This confidentiality should also ensure that the identities of both Buyers and Sellers are kept private. In addition, Buyers do not want any terms of its bids being made public so that is a typical clause.
    • If the Buyer (aka acquiring company) needs financing for the transaction, there should be language allowing information to be disclosed to financing sources.
  • Legally Required Discussions
    • Both sides should always want language that allows each to disclose information if required by law. There should also be language ensuring each side must provide notification to one another in the event that one must disclose information.
  • Return / Destruction of Materials
    • This always seems to be a sticking point. The Buyer will usually want to retain a copy of all materials for any possible legal issues arising later. Basically, having a hard copy of the information allows the Buyer to demonstrate what information it was actually provided. Sellers do not like that the Buyer is going to retain its confidential information. A potential compromise could be that the Buyers legal representation retain this one copy for archival/evidentiary purposes.
    • Buyers and Sellers will also differ on whether materials need to be returned or just confirmed destroyed. This should be explicitly stated so that there is no confusion.
  • Non-solicitation / Employment
    • Buyers want this to be as minimal as possible. Generally, the Buyer will seek to have language that only specifies “key” employees from the Seller that cannot be hired by the Buyer. This way, the Buyer or a company the Buyer already owns won’t be restricted from hiring lower level employees. In either event, it’s good practice for a Seller to ensure that anyone the Buyer meets during a process may not be hired.
    • Buyers also will want a clause that allows for them to hire employees from the Seller that reply to a general solicitation (e.g., newspaper add, internet posting). Ultimately, the Seller needs to decide how hard it will push on these terms.
  • Term
    • Buyers want a term as short as possible while Sellers want a much longer term. The average term is between 12 to 24 months. A good compromise is generally 18 months.

A NDA also allows you to share information with your service providers (e.g., accountants, attorneys). However, when working with such providers, be sure to get a signed due diligence engagement letter.

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By sean

We recently found an article at Transaction World, a trade magazine for credit card processors, called Interchange Plus Pricing – click here to read it (it looks like Transaction World removed that article in fall of 2009, so the link goes to the cached version of the article at the internet archive).

The article was written by an employee of Global Payments.  Global Payments is one of the largest credit card processors and also provides the backend processing capabilities for many smaller credit card processors (called ISOs).

Here are the highlights:

More merchants are becoming informed about the fact that interchange plus is a better deal for them:

Until recently, only the largest merchants have been able to obtain “Interchange-Plus” Pricing. Otherwise known as “interchange pass through” pricing, Interchange-Plus is the practice of pricing a merchant with a transaction fee and then passing the exact interchange and assessment costs from the Associations to the merchant…an increasingly competitive acquiring landscape, has significantly increased the percentage of merchants being quoted and paying Interchange-Plus.

Interchange Plus makes it significantly harder to sneak through extra fees to the merchant:

Common practice was for acquirers to mark up and charge significantly more for “downgraded” transactions (those that did not qualify for the best rate applicable). These “downgrades” often comprised the majority of the profit acquirers received on merchants, as business owners focused mainly on the “qualified” or best rate. Interchange-Plus does not allow acquirers to increase profit on “downgraded” transactions.

It also makes it harder for them to raise your fees later:

In addition, the Associations (Visa and Mastercard) have made it a common practice to alter or add interchange rates/levels at least once a year, if not more. Each time changes occur, acquirers hustle to give their merchants notice and then alter merchant pricing accordingly. In many cases, acquirers take this opportunity to actually “pad” the increase and take additional profits. For example, if a blended (accounting for all changes and based upon the transaction history of a portfolio) interchange increase for an acquirer is 2.2 basis points, an acquirer might easily increase most merchants by 3.0 basis points. This “lift in margin” benefits acquirers and sales reps as they make more money per account with no additional sales work.

Conclusion:

Acquirers only take money out of their own hands by accelerating the practice of Interchange-Plus pricing. … Over the long haul, by limiting the use of Interchange- Plus pricing you can simplify the sales and service cycle, increase your profits, and create greater long-term value in your portfolio.

Ok, fair enough, it is better for credit card processors to avoid interchange-plus pricing.  But for all those same reasons, it is better for merchants to *have* interchange plus pricing.

Use our free credit card processing calculator to see how much your processor is marking up your business, or find a new credit card processing provider by bidding them off against each other using a TransFS credit card processing auction (every deal signed through TransFS is interchange plus – because it’s the only transparent and merchant-friendly way).

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By sean

An engagement letter is a combination of items – it’s a proposal, contract and listing of services to be provided. It formalizes the relationships between a customer (you or the person needing the services) and service provider (e.g., a consultant). Key items included in an engagement letter include the work to be performed, project deliverables (e.g., presentation, written work) and timing / structure of any payments. Engagement letters are important in several different cases – whether you are trying to buy or sell a business, hiring consultants to evaluate your industry, conduct customer surveys, evaluate new product lines, etc.

In all of these terms, it’s important to be reasonable and compromising. You need to think of what’s fair and be willing to give on points. Part of negotiating is compromising on points you don’t really need nor want, which helps to create good faith. Understanding and negotiating an engagement letter is good practice for someone looking at a businesses for sale. It could be viewed as good prep for negotiating to buy a business.

  • Scope of Work
    • This is a description of the work that a provider is going to perform for you. Key items discussed are deliverables and how much of the providers time is required and/or expected.
      • This should include the specific deliverables the provider needs to have for you. For example, does the provider need to provide a written report? an oral presentation? both? Including these include details helps to ensure that the provider and you are on the same page. In other words, defining the deliverables helps to set expectations appropriately.
      • Again, in order to set expectations for both sides, it’s important for the provider to be aware what you expect from a time perspective. For example, do you need the consultant full-time for three weeks?
  • Timeframe
    • Engagement letters typically reference a timeline that provides an outline of when the work will begin and any key milestones. In general, a good engagement letter outlines the following:
      • When will the work start?
      • When will it be completed?
      • Are parts due at different time? If you want key datapoints or summaries during the project, you should be sure to include that in the engagement letter. First, it helps to make sure you are receiving good information and a good check that the provider is doing good work.
      • What are you expecting from the provider in terms of response times to your requests? What happens if the provider is late in responding to requests, etc.? these should be clearly outlined in the agreement, particularly the penalty for lack of response.
  • Fees
    • It is important to outline the fee structure for the project since you don’t want any misunderstanding over how provider is compensated. Key concepts defined in the fees section include:
      • What’s the billing methodology – hourly, fixed fee, daily, contingent? Is it some combination? Is it something completely different?
      • How much does the project cost? Or, how much is it estimated to cost? It’s important to get an estimate for the number of hours the provider expects the project to take.
        • In addition, it’s a good idea to include language that requires the provider to alert you if it expects to exceed the estimated time (especially if the provider’s compensation is based on hourly rates).
  • Travel Expenses
    • Are travel expenses included or billed separately? For example, is travel time included in the billable hours (if methodology is hourly)? Again, you want to be sure you are on the same page with the provider so be precise is outlining what is included / billable.
    • Will the provider receive any reimbursement for out-of-pocket expenses (e.g., special equipment, industry consultants, supplies, etc.)? Again, be specific as this will help to ensure that everyone is on the same page.
  • Payment Terms
    • Providers want to know how and when they are going to get paid. Key points addressed typically include:
      • Is a deposit required before the provider will start work?
      • What’s the timing of payments? Are there any key milestones or project deliverables that must be met before a certain payment is made to the provider?
        • Examples include (i) completion of project milestones, (ii) fixed time schedule, (iii) end of project?
      • Do you receive any discount for early payments? It cannot hurt to inquire when trying to negotiate and engagement letter. Some providers may provide a discount because you are paying ahead of schedule.
      • Additional fees assessed for missed / late payments? Obviously, providers want to get paid in prompt fashion so they will want to include a fee for missed or late payments. It’s up to you to make sure the late fees are reasonable.
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By sean

For several months our free auction software has been helping business owners get a better deal on their credit card processing.  Today we launched a new version that is significantly improved.  The improvements are mainly in the user interface, reducing the number of steps from 7 to 3 and providing better responsiveness and error feedback.  If you own a small business and would like a better deal on your credit card processing, give it a shot.

Here is a link to the press release.

Below is a Youtube screencast – the quality isn’t that good, but a higher quality version is available here.

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