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Unlike Visa and Mastercard, who publish their discount rates (known as interchange fees), American Express does not. However the American Express 2007 Annual Report reveals that, on average, Amex’s discount rate was 2.56% (2007), 2.57% (2006) and 2.58% (2005). That is about 0.77% higher than the average Visa interchange rate, which is 1.79%. However, that average includes the much lower rates that American Express charges some very large companies. For example, the book Paying With Plastic (P.196), describes the sweetheart deal between American Express and Costco.
In 1999, American Express and Costco…announced that they would be partnering to offer American Express consumer and corporate charge cards that also functioned as Costco membership cards…as a result of the partnership, American Express became the only payment card to be accepted at Costco, which had only accepted Discover for the previous eight years. Industry estimates suggested that the merchant discount paid by Costco to American Express was as low as 1.1 percent.
Small stores more typically will pay a 3.25% – 3.75% discount.
Let TransFS help you find the best deal on credit card processing for your business. Start here to get multiple bids from top quality processors at no cost, all apples-to-apples comparison, and transparent pricing. What you see is what you get. Users save an average of 40% on credit card processing with the most transparent pricing: interchange plus.
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For card not present transactions (including those conducted over the internet) the way to get the best interchange rate is to do address verification. Address verification involves entering the customers’ address and transmitting it across the processing network, where it is compared with the customer’s address on file with his/her credit card company. A response code is returned to tell the merchant if the address was a full match, partial match or not a match.
Interestingly, getting a better interchange rate is not dependent on the address matching, rather, it is dependent on attempting to match the address. However, usually it doesn’t make sense to actually accept a payment where the address doesn’t at least partially match because it is almost certainly fraudulent (remember, when the customer doesn’t sign the merchant bears responsibility for fraudulent and charged-back transactions).
Here are the AVS codes and what they mean:
- X – Street address and 9 digit ZIP code both match
- Y – Street address and 5-digit zip code both match
- A – Street address matches but zip code does not match
- W – Zip (9 digit) matches but street address does not match
- Z – zip (5 digit) matches but street address does not match
- N – No match on either zip or street address
- U – system unavailable. This is the code that will always be returned for a non-US card, it will sometimes also be returned on a US card (but rarely)
- R – system unavailable – retry – this happens when there is a technical or communications error on the network.
- E – error – AVS data submitted was invalid – if the data sent to the network is garbled or incomplete
- S – Not supported – S only happens on cards issued in the US where AVS is not supported. Typically this is the case for pre-paid and gift cards
- B – Address information not provided for AVS check
- G – Non-U.S. Card Issuing Bank
- P – AVS not applicable for this transaction
When a credit card transaction is sent across the network to the processor one part of the data transmitted is the POS Entry Mode, which is a code that tells the processor how the transaction was captured. Here is a list of the code:
POS Entry Mode
- 01 – Manually keyed (this will pertain to Visa internet transactions as well)
- 02 – Magnetic stripe read (general or track 2)
- 05 and 95 – Contactless chip card
- 06 – Magnetic stripe read (Track 1)
- 07 – Contactless chip card using Visa Smart Debit / Credit chip data rules
- 81 – Manually keyed e-commerce (Mastercard only)
- 90 – Entire magnetic stripe read and transmitted
- 91 – Contactless chip transaction originated using magnetic stripe data rules (visa only)
All those mentions of Track 1 and Track 2 magnetic stripes is a bit confusing – see Wikipedia for an explanation: credit card magnetic stripes.
Visa has defined several types of merchants as being higher risk. Such merchants usually cannot qualify for the best interchange rates.
High risk merchants include the following MCC codes:
- Direct Marketing – Travel Related Arrangements Services (5962)
- Direct Marketing- Outbound Telemarketing Merchant (5966)
- Direct Marketing – Inbound Teleservices Merchant (5967)
Credit card processors also have their own criteria for what types of businesses are high risk. The processors opinion of the business risk can impact whether 1. they are willing to do business with the merchant at all 2. the rates / markup over interchange that they offer the merchant 3. any holdbacks or other risk-mitigation costs that they will assess.
Visa assigns every business an MCC (merchant category code), based on the industry of that business. Sometimes only companies within a particular MCC code, or set of MCC codes, can qualify for a particular interchange rate. One common grouping of MCCs is those that Visa defines as being Business to Business meaning that they sell primarily to other businesses rather than consumers.
MCCs defined as Business to Business:
- Horticultural Services (0780)
- Contractors – Special Trade, Not Elsewhere Classified (1799)
- Miscellaneous Publishing and Printing (2741)
- Typesetting, Plate Making, & Related Services (2791)
- Specialty Cleaning, Polishing, and Sanitation Preparations (2842)
- Delivery Services – Local (4214)
- Office and Commercial Furniture (5021)
- Construction Materials, Not Elsewhere Classified (5039)
- Office, Photographic, Photocopy, and Microfilm Equipment (5044)
- Commercial Equipment, Not Elsewhere Classified (5046)
- Medical, Dental Ophthalmic, Hospital Equipment and Supplies (5047)
- Metal Service Centers and Offices (5051)
- Electrical Parts and Equipment (5065)
- Plumbing and Heating Equipment and Supplies (5074)
- Industrial Supplies, Not Elsewhere Classified (5085)
- Durable Goods, Not Elsewhere Classified (5099)
- Piece Goods, Notions, and Other Dry Goods (5131)
- Men’s Women’s and Children’s Uniforms and Commercial Clothing (5137)
- Commercial Footwear (5139)
- Chemicals and Allied Products, Not Elsewhere Classified (5169)
- Books, Periodicals, and Newspapers (5192)
- Florists’ Supplies, Nursery Stock and Flowers (5193)
- Paints, Varnishes, and Supplies (5198)
- Non-durable Goods, Not Elsewhere Classified (5199)
- Insurance Sales, Underwriting, and Premiums (6300)
- Advertising Services (7311)
- Commercial Photography, Art and Graphics (7333)
- Cleaning and Maintenance, Janitorial Services (7349)
- Employment Agencies, Temporary Help Services (7361)
- Computer Programming, Integrated Systems Design and Data
Processing Services (7372) - Information Retrieval Services (7375)
- Computer Maintenance and Repair Services, Not Elsewhere
Classified (7379) - Management, Consulting, and Public Relations Services (7392)
- Business Services, Not Elsewhere Classified (7399)
- Motion Pictures and Video Tape Production and Distribution (7829)
- Testing Laboratories ( non-medical) (8734)
- Accounting, Auditing, and Bookkeeping Services (8931)
- Professional Services ( Not Elsewhere Defined) (8399)
Today I had lunch at Jerry’s, in my opinion, one of the best sandwich joints in Chicago (I get the Milton Friedman). I wonder how much they pay in credit card fees when I order one of their sandwiches (which are a little pricey at about $7 / per, but well worth it).
According to entrepreneur magazine, the average quick service (fast food) restaurant took in about $2.1M in revenue in 2007. That number sounds a little high for our sandwich shop and perhaps includes larger restaurants with big seating areas and assembly-line food preparation. Jimmy John’s, another excellent sandwich place, in my opinion, is reported to have about $850,000 in revenue per store, which sounds more appropriate.
The 2008 Hitachi Consulting Study of Consumer Payment Preferences reports that fast food restaurants collect 27% of revenue from credit and debit cards.
The average interchange rate that we expect such a restaurant would face is around $0.1255 + 1.56% for transactions greater than $15 and about $0.04 + 1.60% on transactions less than $15. If we assume that 50% of this restaurants transactions are < $15 that the average size for such a small transaction is $7.50 while the average size of a transaction > $15 is $20 (which means that this restaurants overall ticket size is about $14) then the average interchange rate for this restaurant is about 2.16%.
In our experience at TransFS, where our software has automatically examined and analyzed hundreds of customer bills, we have found that the average restaurant pays about a 0.75% + $0.20 markup over interchange, in other words, about 2.2% given an $14 sale (0.20 / 14 + 0.75%).
If we apply the overall rate of 4.36% (2.16% + 2.2%) to the 27% of this restaurant’s $850,000 in sales we can calculate that this restaurant will pay $10,006 per year in credit card processing fees.
Average Interchange Rate
It can be interesting to compare a business’s interchange rate against the overall average interchange rate. Digital Transactions magazine reports that the average interchange rate is 1.77%. However, an important aspect of interchange rates is that they usually have a per-item component (almost always is 0.10 for credit and 0.15 for debit) as well as volume-based component (between 1% and 3%). For small transactions, the per-item component is most important (0.10 is 1% of a $10 lunch bill) than for large transactions. So to make sense of the 1.77% number, we need to know the average purchase size for credit and debit cards.
According to this article at NetBanker, each year 51% of credit and debit transactions are debit which, on average, are $37 each, and 49% are credit which, on average, are $84 each. Using those assumptions we can calculate that the average ticket size is 60.03. If we further assume that the average per-item rate for a credit transaction is 0.10 and the average per-item rate for a debit transaction is 0.15 we can calculate that the overall per-item rate is 0.1255, from which we can calculate that the average interchange rate, broken down into the percentage component and the per item component is $0.1255 + 1.56% and from that we can draw the following chart, which is an approximate average interchange rate for each average ticket size.
This calculation is far from perfect because some of the data is old and we make several assumptions, not all of which always hold. For example, Visa has a special small ticket category for purchases less than $15.00 where the per-item fee is only $0.04. I will continue to look for better data.
Pizza is one of my favorite foods, my favorite pizza places here in Chicago are Coalfire and Pompei. Here is my estimate of how much an average pizza shop pays to accept credit cards:
- According to Entrepreneur.com, the average revenue of the 40,164 pizza restauranst in the US was $598K in 2007.
- The 2008 Hitachi Consulting Study of Consumer Payment Preferences (P.6) tells us that the average restaurant collects 58% of it’s payments with credit and debit cards.
- We have several pizza restaurants among our customers. On average, they are paying 2.33% in interchange. Unfortunately, as small businesses, most also pay a significant markup to their credit card processors. For a business of about $500k in annual revenue the markup is on average about 0.90%, although some have a better deal and many have a worse deal.
From this information we can compute that the average pizza restaurant pays around $598K x 58% x (2.33% + 0.90%) = $11,203 each year in credit card processing fees.
Shameless plus – pizza restaurants that used TransFS to find their credit card processor pay an average markup above interchange of 0.15% + $0.10 with no-tricks interchange plus pricing.
Big businesses, some of which provide credit cards to thousands of employees to make corporate purchases, like to have data about where and on what their employees are spending money. Even though such businesses typically do not carry a balance on their credit cards (they can borrow much more cheaply from banks or the bond market), they conduct so many transactions that Visa, Mastercard and American Express compete fiercly for their business. Making these customers even sweeter, interchange rates for business cards are much higher than for consumer cards. For example, a retail transaction using a Visa business card would qualify for the Commercial – Retail interchange category and cost 2.20% + $0.10 while a retail transaction using a non-rewards Visa consumer credit card would qualify for the CPS/Retail (Credit) interchange category and cost 1.54% + 0.10.
In order to provide the detailed information that the business customers want about employees’ spending habits, the card issuers need to rely on merchants to report the data. In order to encourage merchants to collect and report the more detailed information, Visa and Mastercard offer a slight discount from the already high commercial interchange rates for transactions when the extra data is reported. They classify such transactions based upon how much extra data is reported into three groups: Level I Data, Level II Data and Level III Data.
Level II Data Requirements
Reporting Level II transaction data can result in lower interchange rates for purchases made with a corporate credit card. To qualify for level II the following data must be included with the transaction:
Merchant Name, Transaction Amount, Date – these are all also required for level I and are captured and reported automatically by all credit card terminals and point-of-sale systems.
Tax Amount, Customer Code (16 characters), Merchant Postal Code, Tax Identification, Merchant Minority Code, Merchant State Code – most terminals and point-of-sale systems can be programmed to report this information but oftentimes merchants that have the capability to include this data in the order do not because it is cumbersome, particularly if they are not using a point-of-sale system.
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