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Archive for the ‘negotiation’ Category

By stella

Later this week, Congress will be discussing the bipartisan Credit Card Fee Act, now in committee.  Franchisees and store operators of the popular chain 7-Eleven have been collecting signatures for a petition they will present to Congress as evidence of massive discontent regarding bloated interchange fees. CEO of 7-Eleven Joe Depinto says, “Customers share our frustration over the hidden fees that American retailers and, ultimately, consumers are forced to pay. They, too, want Congress to take action to regulate these unfair fees, which are the highest in the industrialized world.”

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Credit card companies’ rules state that retailers must accept cards everywhere and sometimes without a minimum amount, the case with 7-Eleven.  As a result, the chain ends up losing money on some lower quantity purchases. And it’s not just the big chain that is hurting, convenience stores all across America are losing money from fees in an already tight economy. The National Association of Convenience Stores reports that credit card fees are up over 10.5% since 2007, with the industry paying $8.4 billion last year.

7-Eleven claims that its petition represents the largest quantity of signatures ever presented to Congress for a public policy issue, trumping even the 1.3 million signatures presented to Congress for healthcare reform. Representatives such as franchisee Hitesh Patel will be flying into D.C. for the hearing.  Mr. Patel collected over 3,000 signatures at a store in Florida, even going door-to-door to ask for support. “People don’t know about these fees and they are shocked,” he says.

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By sean

A letter of intent is the preliminary agreement entered into between a buyer and a seller. This document summarizes the terms and conditions that a buyer is proposing. When a LOI is executed, then the Buyer and Seller have in principle agreed to the terms and conditions of the transaction. We will generally be taking the Buyers point of view as in previous posts.

  • Structure - it is important to know how the deal is structured from tax and legal perspectives. For example, is it an asset purchase or stock purchase? Will there be a 338(h)(10) election? Structure is very important for the Seller as it determines the amount of taxes it pays. Likewise, a Buyer may be able to pay more for a company depending on how an acquisition is structured.
  • Price and Terms of Consideration - outline of the total consideration being paid to the Seller, the type of consideration being paid and the timing of the consideration being paid.
    • For example, a Seller may be receiving $10 million up front plus another $5 million that is contingent based on earnings performance over a three-year period. This should all be outlined so that the Seller understands the nature of consideration that it is receiving.
  • Included Assets and Liabilities - LOI should always state the assets included and excluded in the transaction so there is no confusion. Typically, a Buyer doesn’t want to take any liabilities other than standard accounts payable, if that.
  • Working Capital Adjustment – this is always a sticking point for Buyers and Sellers. Sellers always believe their businesses are able to run with lower working capital and therefore want to include a smaller amount for the Buyer. However, Buyers obviously have a different perspective. A Buyer will argue that the historical level of working capital is an accurate representation of steady state needs and will want as the Buyer calls it – an appropriate level of working capital. For a general guideline, Buyers will seek 60 days of working capital.
  • Access to Information / Due Diligence & Closing – Sellers want to know that Buyers will try to close the transaction in an efficient and quick manner. They don’t want something dragging out or worse yet, the Buyer backing out of transaction. Meanwhile, Buyers want to be able to investigate and conduct various types of due diligence to confirm that they are not overpaying for something. It’s good for both sides to have a some timeframe for due diligence and notification of any dealbreaker issues. Generally, 45-60 days is a good timeframe to allow for the Buyer to investigate and close the deal.
  • Conditions to close – Buyers will caveat its ability to close the transaction by listing some conditions to close. The following are typical conditions and language that are in most, if not all, LOIs.
    • Negotiation of Satisfactory Purchase Agreements – remember, a LOI is preliminary and there is still a lot of work and detail that goes into documenting the transaction in granular detail. If a Buyer and Seller cannot agree and some of the finer points, the transaction may not occur. A Buyer does not want to incur significant legal fees so this is why a Buyer generally hold of on complete legal documentation (the Purchase Agreement) until they have conducted some due diligence and feel relatively good that it will close the transaction.
    • No material adverse change (MAC) – if something drastic happens, a Buyer wants to be able to have an out. A no material adverse change, or MAC as it’s commonly referred to, basically gives a Buyer the opportunity to back out of terms or transaction altogether. For example, buyout firms backed out their purchase of Sallie Mae because they said that a MAC had occurred.
    • Execution of senior management agreements (SMAs) - if the Buyer cannot agree to terms with the Seller’s key management, then the Buyer likely doesn’t want the pursue the transaction.
    • Required Consents and Approvals - Any required consents/approvals from owners, service vendors, customers, etc. This shouldn’t be surprising as a Buyer needs to ensure that the company it is buying has a stable customer base. Afterall, this is the basis for which the Buyer is buying the Target.
  • Provisions That Are Typically Binding - these provisions are typically binding in a LOI so let’s walk through them.
    • Indemnification for Brokerage Fees – buyers do not want to be responsible for paying a Seller’s broker, or a person providing advice and representing the Seller. Again, this seems valid (although many small brokers will try to work this into the language in a NDA. As a Buyer, you need to be careful when evaluating businesses for sale as you want to make sure that you are not liable for a Seller’s fees).
    • Buyer and Seller Responsible For Own Broker and Intermediary Fees - basically this just means that Buyers and Sellers are responsible for paying their own fees to those companies that are helping each evaluate and investigate the transaction. Sometimes, Buyers will pay part of an audit if the Seller is a relatively small company and does not typically have audits performed each year.
    • Exclusivity – once a LOI is signed, the Buyer typically has some right of exclusivity granted. This means that the Seller cannot actively solicit other offers. Buyers obviously do not want to worry about a Seller constantly trying to find a slightly better offer during the entire process. The term is typically 30 to 45 days. Buyers will typically include language that grants them an automatic 15 day extension. The thinking on the extension is that something always arises during diligence or information takes longer than expected to gather, etc. so why not just get an extra 15 days to cover such things.
    • Non-Disclosure- Buyers do not want Sellers sharing its offer with anyone unless it’s the Sellers own advisors. Buyers will usually state that a Seller needs written consent from the Buyer to disclose any information that is not required by applicable law. This shouldn’t surprise a Seller as a Seller doesn’t want a Buyer disclosing the Seller’s information except to the Buyer’s own advisors.
    • Acceptance - Buyers do not want a Seller to have unlimited time to think about accepting an offer. Therefore, Buyers include a deadline for the Seller to accept. Typically, a Buyer will give the Seller one week to accept its LOI.
    • Governing Law – Sellers want to have the governing law where they are based or that’s more favorable to them. Buyers obviously want the opposite. Buyers (especially investment firms) come from the perspective that they buy companies for a living and thus, they cannot be expected to be familiar with all the various states laws. Therefore, Buyers argue that the governing law should be where they are located for efficiency and practicality.
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By sean

Shopping for a new credit card processing account with Transparent Financial Services takes a few minutes and before people are willing to invest the time they frequently want to know how much money they can save. To satisfy that need we wrote a simple calculator that, given three numbers copied from your credit card processing bill, will calculate how much much you are being charged overall and show you what portion of the charges are negotiable. If the processing charges are more than 0.50% you should consider shopping for a better deal. Click the image below to see if you could be saving money!  We have significantly upgraded the merchant account calculator, which is now called the Credit Card Processing Calculator.

Merchant Account Calculator

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By sean

Anchoring, a cognitive bias, is the tendency of most humans to overly rely on a specific value and adjust further decisions in the direction of that value.

Wikipedia explains:

The anchoring and adjustment heuristic was first theorized by Amos Tversky and Daniel Kahneman. In one of their first studies, the two showed that when asked to guess the percentage of African nations which are members of the United Nations, people who were first asked “Was it more or less than 45%?” guessed lower values than those who had been asked if it was more or less than 65%. The pattern has held in other experiments for a wide variety of different subjects of estimation. Others have suggested that anchoring and adjustment affects other kinds of estimates, like perceptions of fair prices and good deals.

Anchoring applies to shopping for small business financial services because, when you shop around, the provider you are shopping with often says: “well, that’s a pretty good deal, but we can do slightly better” and offer you a slightly better deal.  Your subconscious pressures you to accept their offer while their subconscious keeps them from offering a better deal, even if it means potentially losing your business.

Two good strategies for overcoming this cognitive bias are:

1. let the salespeople know that you are shopping broadly, understand your requirements and they won’t get a second chance to give a better offer – if possible avoid telling them what your current rates are – bluff if necessary.  This is basically the strategy that the government uses in auctioning off wireless spectrum, it is also the strategy that transfs uses to our customers good deals on small business financial services

2. anchor the salesperson to a number more beneficial to you – take your first quote (the one slightly better than your current deal) and take it to another vendor, and then a third, play them off against each other until you can’t get them any lower – here is some data on how such a strategy works for credit card processing

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By sean

One value proposition that we probably don’t advertise as much as we should is that using TransFS dramatically limits the amount of personal and financial information that you need to disclose when shopping for financial services for your business.

For many financial products you must disclose information such as your revenue, address, EIN, social security numbers, credit references, etc. in order to get a price quote. This is exactly the information that an identity thief would need to impersonate you. If you are a diligent shopper, you may look for 5 quotes, which means this critical information is in the hands of at least 5 people.

Normally people are trustworthy, particularly those involved in financial industries. However, particularly in the case of industries that have lots of small, independent, agents or salespeople, such as insurance and credit card processing, you have no idea what sort of information security procedures the agents utilize. For example – after you select 1 service provider from the 5 that you approached for quotes, are you sure that the other 4 service providers properly shredded and disposed of your financial information, or is there a chance that somebody is digging through their trash and finding your vital information.

TransFS allows you to get quotes from many reputable financial service providers. We keep all your confidential information on our secure servers and only parcel out small amounts of the data (and never any names, EINs or social security numbers) to the bidding service providers. Full information is only provided to the winning bidder and all confidential information is disposed of properly after the auction is complete.

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By sean

Entrepreneurs have a lot of things: guts, knowledge, resourcefulness, but one thing that they don’t have is time. I have spoken with many entrepreneurs about how they purchase financial services and have found that the complexity of the products forces most entrepreneurs into the following categories of behavior:

1. They either sign up with the first provider that comes along

2. or they spend the many hours they need to truly understand it, sacrificing attention that is sorely needed on other parts of their business

We at TransFS aim to break that compromise and enable small business owners and entrepreneurs to make good purchasing decisions without sacrificing the time they need to grow their business.

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By sean

Purchasing small business financial services, such as credit card processing, insurance and payroll processing, is a lot like buying a car. One of the best pieces of advice I have been given about buying a car is to negotiate on the “Drive it off the lot” price. Car dealers love to quote a price, have you test drive the car, fill out all the paperwork and then, when you are about to sign the loan documents or write the check, a bunch of other fees (taxes, delivery charges, etc) appear. As a shopper, if you want to get a good deal, you must make sure that you are being quoted a final price.

TransFS helps you get the “Drive it off the lot” price because it forces the financial services providers to disclose all of their fees. We also prohibit any cancellation fees in the contracts of the providers that use our system. If the provider tries to sneak a fee past one of our users we have the following recourse:

1. The business can immediately re-submit for new bids. All their information is already in the system, so there is minimal hassle.

2. We will kick the service provider off TransFS. As an aggregator we have significantly more bargaining power than any one small business on it’s own.
So far we have never had such an incident, so you can be confident that with TransFS you are getting a “Drive it off the lot” offer.

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By sean

This article originally appeared on informed-merchant.com, a blog started by one of our founders, Sean, before he started TransFS.

Small business owners are busy people.  They also make the best customers because they

  • Make more money on average than other types of workers
  • Are sympathetic to business interests – i.e. you know what it’s like for a customer to give you a hard time so you cut your suppliers a break
  • Are too busy generating new revenue to bargain very hard with their suppliers

Credit card processing services (Merchant Accounts), however, are among the biggest expenses for many small businesses and usage of credit cards is only going to increase in the future.  In the case of my business, which sells satellite radio equipment online, our monthly Merchant Account expenses are more than our Downtown Chicago rent.  By learning a little bit about the industry and taking the time to shop carefully I reduced my Merchant Services expenses by approximately 33% (several thousand dollars / month) which had a very beneficial impact to our bottom line.  These are the techniques I used:

Understand How It Works

You can’t bargain effectively if you don’t understand how your Merchant Account Provider makes their money.  Read these articles:

How Merchant Accounts Work

Merchant Account Costs

Merchant Account Supply Chain

Who Makes Money From My Merchant Account

Know how to read your statement

This is key, if you don’t know what you are getting charged you are going to have a hard time negotiating:

Reading a 3-Tier Statement

Explaining The Fees

Reading a Multi-Tier Statement

Reading an Interchange-Plus Merchant Statement

Get Pricing As Transparent As Possible

The more transparent your pricing is, the easier it will be to tell what you are getting charged and know that you are not getting ripped off.

The two biggest things that you can do to ensure transparency are:

1. Get Interchange-Plus pricing

2. Get Monthly (rather than Daily) discounting

Watch Out For Their tactics

There are several tactics that Merchant Account Providers use to get the upper hand, know them and you won’t be fooled:

Marking Up The Downgrades

Debit Markup

Rip-Off Leases

Surprise Reserve

When shopping for a new merchant account provider don’t call just one

If you just call one Merchant Account Provider you usually will get a better deal than you are getting now, because they will offer you a lower price to get you to switch.  However, if you really want to get the most out of your time, find a few Merchant Account Providers and bid them off against one another.  Some tips:

1. Be organized – The main piece of information that they will need to give you an offer is a copy of your last 3 statements.  You can use a fax machine to send those but I have found it easier to go to Kinkos and scan them into 1 PDF document, so that it only takes a few clicks to send a copy to another prospective Merchant Account Provider.
2. Sound professional – Sounding professional and well-informed is important because it will reduce the chances that the salesperson will think that he can sneak things by you and also because Merchant Account Providers are can be easily defrauded by fraudulent businesses and are very paranoid about not doing business with anyone that sounds illegitimate.
3. Make sure that they know you are price comparison shopping.  Explain to them that you want to get the best deal, but also good customer service.  If a bid isn’t competitive, tell the salesperson.  In many cases they will improve their bid.
4. Get everything in writing, have the salesperson prepare a sales pitch that includes every single fee.  If you don’t do this, in writing, they will try and sneak extra fees in on you at contract time.

I did an experiment where I shopped for a new Merchant Account several times to see how important it is to have multiple bidders.  The first time I decided to only talk to onie bidder and I got a slightly better price that I currently had.  I didn’t sign that contract, I waited a week and then I went shopping again, this time talking to 2 bidders. I repeated the experiment until I was talking to 6 bidders.  The results are below.

number_of_bids

I got significantly greater savings by making the bidding process more competitive.  At a certain point the benefit of adding more bidders tapers off.  Based on this experiment I would say that anything more than 4 bidders is a waste of time.

Wait Three Months and then shop again

Humans all suffer from a cognitive bias called Anchoring (see Wikipedia article).  “During normal decision making, individuals anchor, or overly rely, on specific information or a specific value and then adjust to that value to account for other elements of the circumstance. Usually once the anchor is set, there is a bias toward that value.”

In the world of Merchant Accounts, both the salespeople for the Merchant Account Providers and the merchants tend to become overly fixated on the old price that the merchant was paying.  Usually when you request a rate quote the merchant account provider will quote one that is below your current rate, but higher than the lowest rate that they can offer.  They will then point out to you the very significant savings from the new rate schedule.

If you push back at the salesperson and say: “well why can’t we go lower” they will respond “I already cut $500 a month off of what you are currently paying, I really can’t go lower than that”.   The solution is to accept the lowest offer, use that Merchant Account Provider for 3 months and then go shopping again.  Repeat until you get a deal that you are happy with.

Why 3 months? Because they will insist on seeing your last three statements.  It looks a lot better if they all have your last (lowest) rate and if they all are from the same provider.  You don’t necessarily want the people that you are shopping with to know that you might jump ship for a better deal in 3 months.

I did another experiment where I shopped around for a new provider over a period of 2.5 years (I didn’t go shopping every 3 months because I was busy).  The results are below and pretty clearly show the benefits of continuing to shop for better deals over time.

re-shopping

This isn’t a fully scientific experiment, since it was only tested with one company (mine) and during that time my business was growing in size (bigger customers get better deals), however, the general direction of the results seems right.

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