Sometimes, small business owners can hurt their own businesses without being aware of it. They do so by creating complexity and taking the focus away from conducting the business, to reporting about it.
It’s a known fact that a directive issued by the boss which trickles down the levels of employees can create more harm than good. Every level down, the directive gets more and more demanding. If the boss says “I’d like to see the numbers,” the first level will say “The boss needs to see…” then, “The boss demands to see…” and so on and so forth. By the end of the day what was asked as a friendly, non-committal request, ends up sounding like a strict demand.
Ron Ashkenas tells a story that illustrates the process in his article in Harvard Business Review. He asked hundreds of managers a few questions: Does the complexity of the business make it difficult to meet client’s needs? Does the complexity cause dissatisfaction from employees? The answer to both questions was yes.
If so, he asked, who causes that complexity? After a short silence, most managers admitted that occasionally they are the ones responsible.
To illustrate this process Ron Ashkenas tells a story; a president of a large company asked his CFO to produce a weekly, nonfinancial, activity report. The CFO asked each of the directors of this multi-branch company to give him a few highlights of the week’s activity. Most of the directors asked their subordinates to do the reporting, and it trickled down to many levels.
Before long, people in the organization were busy producing those reports, and thinking of creative ways to say that nothing is really new. As the report went up again, each of the directors, wanting to look good, embellished it or reproached his subordinates for not making the report look good enough. Soon many people in the organization were busy producing that report instead of producing income for the company.
The president, of course, was oblivious to what was going on. After all he asked for a simple, nonfinancial, report.
The problem was that none of the levels of employees asked what the president was really after. Each wanted to look good to his boss, to appear productive and none of the heads of departments thought they might do the report themselves without input from their employees. The process took a life of its own.
What to do? The solution is not simple – we all need reports, especially if the business is growing and we do not have daily contact with all the departments. The challenge is to make all those invisible source of complexity more visible.
You can read more about it in Ron Ashkenas’ book “Simply Effective” and learn how to reduce complexity in your business.
Image thanks to http://www.flickr.com/photos/13053707@N00/102413554/








