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Financial Services Comparison-Shopping Business Helps Business Owners Understand, Reduce Credit Card Processing Fees

CHICAGO, IL – (Marketwire – April 6, 2009) – Transparent Financial Services (TransFS), will be participating at the FinovateStartup09 Conference, April 28, in San Francisco, California.

TransFS cofounders Sean Harper and Josh Krall will be discussing the company’s free online financial services comparison shopping tools — the Credit Card Processing Calculator, which helps business owners instantly audit their credit card processing fees, and Credit Card Processing Auctions, through which business owners receive and compare competitive credit card processing bids. Both tools help entrepreneurs find the best credit card processing rates possible.

“We started TransFS because I had a horrible experience with credit card processors and wanted to change the game,” says Sean Harper, co-founder and CEO, TransFS. “We feel a responsibility to help entrepreneurs like us understand the complexities of the processing industry, and their own credit card processing fees.”

FinovateStartup is a spin-off of New York City-based Finovate conference, the first demo-focused conference in financial technology. It is organized by Online Financial Innovations, a boutique banking technology research firm based in Seattle, Washington.

Select companies will have seven minutes on stage for a demonstration of their best products or services. Some areas to be covered are: Person-to-person (P2P) lending, new marketing tools, better online financial security, mobile banking and payments, Web 2.0 investing, personal finance and next-generation online banking platforms.

“TransFS is honored to be one of the innovative companies featured at FinovateStartup09,” says Joshua Krall, co-founder and CTO, TransFS. “We’re still a young company, so we’re looking forward to meeting other business owners in the Financial Technology industry.”

FinovateStartup’s debut last year had almost 300 executives, entrepreneurs and industry experts in attendance.

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About Transparent Financial Services (TransFS)

Headquartered in Chicago, Transparent Financial Services (www.TransFS.com) is a financial services comparison-shopping business that uses technology to help business owners shop for financial services providers. TransFS evens the playing field for small business owners using instant reverse auctions to quickly negotiate better deals, automated bill analysis software to identify unnecessary or undisclosed fees, and an online ratings and reputation system to determine the highest quality service providers.

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Contact:

Stella Fayman
309.368.5987
press@transfs.com

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